Red Velvet

Feb 6

Written By Rositsa

The Project

The '90s have called, and they've got me wrapped around their retro fingers—damn you, Ally McBeal, and your effortlessly chic vibes! So, I did what any self-respecting fashion victim of nostalgia would do: I caved and grabbed that iconic L’oreal Paris red lipstick.

But what's a creative to do with their latest obsession? They launch into a spec campaign, of course! Blending my photography skills with a dash of AI-generated imagery magic.

Target Audience

Young Adults and Millennials: This audience values self-expression and individuality, characteristics that align well with the bold and iconic nature of red lipstick. Highly engaged with beauty trends, value self-expression, and are nostalgic for '90s and Y2K styles.

The Inspiration

Few things have the power to transport us back in time like the rich, bold hue of velvet red lipstick. This timeless shade embodies the decade's spirit of rebellion, glamour, and unabashed femininity. Velvet red lipstick is more than a throwback - it's a symbol of self-expression and individuality.

Relive the ‘90s - hair flawlessly done, the sent of perfume in the air, red lipstick applied to perfection. Whispers on the landline promising a night to remember.

The Goal

Effortlessly merging the lavishness of '90s glamour with the boldness of Y2K style, our short-form content delivers a mix of the familiar and the excitingly new. All to immerse you in a world where red velvet lipstick whispers tales of femme fatales, evoking a timeless allure reminiscent of '90s glamour. Satin dresses and high heels disagreeing into the flashing lights of the night. A time when the small hours of the night were filled with deep conversations with your fabulous besties over a cosmopolitan.